The Pitch: advertising and marketing news from 8.10.21


Martin agency produced a campaign for CarMax featuring Olympic sprinter Usain Bolt. The campaign, which included a video ad, compared the used car retailer’s turnaround time for online reviews to Bolt in a race hosted live on Bolt’s Facebook page.

Maebird Marketing produced a series of TV commercials for four local restaurants through a giveaway with WTVR CBS 6 to help restaurants fight the pandemic. Soul Taco, Pho Luca, Ruby balls and that of Abuélita won the NCAA-themed Sweet 16 contest for commercials, which began airing the last week of July.

Addison clark created two television commercials for Virginia Interventional and Vascular Associates in Richmond. The 30 second spots highlight the procedures offered by VIVA Doctors to treat common vascular conditions.

Rochelle Sommer

Madison + Principal hiring Rochelle Sommer as an account manager. The JMU graduate has an MBA from VCU and was previously an account coordinator with Charles Ryan Partners.

Launch of Madison + Main Flwr Pwr, a cannabis marketing company run by the agency Kent brockwell, Molly whitfield and Dave saunders.

19Red, a production division of Creative fuel directed by Pam and Todd Hervey, produced and directed “Mending Walls: The Documentary”, a film documenting the Mending Walls RVA mural project which took place in Richmond in 2020. The hour-long documentary was co-produced by muralist Hamilton Glass, who created the Mending Walls project.

19red George parker was associate producer of the film, which will premiere at the Richmond International Film Festival in September.

HeliumStudio website redesign for American Canoe Association, the national non-profit association that supports paddle sports. The web design firm has also launched a new website for VirginieBio, a non-profit trade association promoting the state’s biotechnology industry.

HeliumStudio has redesigned the American Canoe Association website.

Visual appeal LLC created a vehicle wrap ad for Capital Region Health Network. The ad features a logo that the agency previously created. Visual appeal added Training and Technical Assistance Center at JMU as a client. The work included brand refresh, marketing materials and website development.

Vehicle wrap ad from Visual Appeal for Capital Area Health Network.

The Ideas Center is redesigning a website for Grand Richmond SCAN, a non-profit organization focused on the prevention and treatment of child abuse and neglect. The agency is in the process of creating a website for Lonely Pine Arts and Crafts, a nonprofit organization based in Big Stone Gap.

Idea Center is redesigning a website for The beginnings of Medi Spa youth in Mechanicsville. It is also the redesign of a website and the production of a video for Wrap the resins, a custom floor designer based in Richmond.

An NDP campaign ad for Chesapeake Bank.

NPD created a media campaign to Bank of Chesapeake. The campaign aims to support local businesses in communities served by the bank and includes billboards, print and radio advertisements with the message: “Buy like your community depends on it. Because it is. The campaign also highlights an associated online business and organization directory called “The Buck Stays Here”.

Big tree designed a new logo and website for Blue Beacon Events, a local event planning company for nonprofit and service-oriented organizations.

The Hodges partnership was hired by Virginia Press Association. The work will include research and communication campaigns to support the association and its members.

Hodges works with a local watchmaker Watches present the brand to mainstream media locally and nationally. The agency supports product launches, including a new women’s watch, holiday gift guide awareness, and product rewards submissions.

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