Q&A Directory: Stargazer – [Talking Influence]
The Talking Influence Directory was created to provide our audience with information on influencer marketing agencies, SaaS platforms and technology to improve influencer marketing performance.
Neve Fear-Smith spoke with Antoine Forest, CEO of Stargazer to find out more about what they offer.
What is Stargazer? Please give our readers a taste of what you offer.
Stargazer is an influencer marketing platform and agency. We create branded content at scale for mobile apps, e-commerce and web 3 businesses. We have a network of five million creators globally on TikTok, YouTube, Instagram and Twitter.
What is your USP? We would like to know what sets you apart from other agencies.
We’re number one when it comes to the latest trends and it’s a new way to acquire users.
We are also today the only company capable of creating thousands of hours of content per year for our clients while maintaining quality and the best performance. We make this possible through our bespoke technology and processes.
At Stargazer, you specialize in growing and managing TikTok accounts. What excites you about TikTok compared to other platforms?
TikTok is the kind of exceptional opportunity that only happens every 10 years.
With TikTok, any account can go viral overnight. No need to have a million subscribers, the algorithm allows users to have visibility if you create content that respects the codes of the platform.
I started a personal account myself and reached a million followers within a year. Every business and aspiring influencer should focus on TikTok for now.
NFT growth marketing is also a service that you offer. Can you please let our readers know what exactly this means? What should we know about NFTs?
We are very active in the Web 3 market. We offer two things.
- We help NFT projects and collections gain recognition, build community and sell their NFTs.
- We help content creators launch their NFT collection. We take care of all the strategy, design and technology so the influencer can focus on the promotion.
Alongside NFTs, the metaverse is also a huge trending topic right now. As an agency, what work do you do to help your clients enter the metaverse?
We help brands create engaging experiences in the metaverse. We also partner with metaverse influencers to promote brands and products.
What do you think are the biggest challenges we face in influencer marketing right now?
I think it’s still difficult. It is difficult to make predictions and performance forecasts, but with Stargazer technology, we are able to minimize the risks. We also work a lot with micro-influencers who have a proven track record of being profitable content creators and delivering better results than top talent.
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