Partnership with Macaroni KID Erie


Macaroni KID Erie is THE way to reach Erie families.

Macaroni KID Erie is THE essential family resource to reach Erie families.

Macaroni KID Erie is THE trusted local resource for families looking for family fun in the Erie area. This makes Macaroni KID Erie the best way to get the message out about your business, organization or event.

We can help you build brand awareness, promote a special event, increase traffic on down days, launch a new product, service or location, or share your expertise with our Erie community.

We love to use Macaroni KID Erie as a platform to promote Erie and its local businesses and organizations!

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Why choose Macaroni KID Erie as the place to spend your marketing dollars?

1. We can help you reach thousands of parents and families in Erie every week

Targeted marketing is the best marketing.

Macaroni KID Erie is the largest parent-focused online multimedia resource in Erie. Every week we send out an email newsletter to our 7,000+ subscribers. Newsletters include local family-friendly events, events and activities, as well as information on local businesses that families are looking for.

2. Our unique know-how

Not only do we have great relationships with local readers, Macaroni Kid editor Kara Murphy is also an award-winning writer with 25 years of journalism, marketing and public relations experience. His writing has appeared everywhere since the New York Times to the Erie Times-News, where she was a reporter for eight years.

3. Our readers

Macaroni KID Erie readers are up to date with everything that is happening in our community. Their children got their first library card at age six. They show up (on time) for the school concerts. They are footballing parents, working parents and stay-at-home parents. They are passionate about supporting local businesses in our community. Macaroni KID readers are THE perfect audience for local businesses who want to connect with moms and families in our area.


I wanted to get in touch with the base and let you know after interviewing all of our camp participants, Macaroni Kid is our number one response to ‘how did you hear about us? ” Awesome!

– Children’s Museum Experience

We’ve been selling birthday parties left and right since December and I attribute this success to the birthday party feature on Macaroni Kid. Thanks for putting this together and sharing the information with the right audience.

– Asbury Wood

Advertising options and examples of our work:

Show ads:

Display ads on Macaroni KID are targeted, lean marketing for your local business. Ads are seen on the website and in the weekly email newsletter, and are visible on both mobile and desktop. No matter which page our reader clicks on, your ad will be placed visually for the reader to see and take action.

Example of a classification announcement:

Example ad in the sidebar:

Sponsored article:

Sponsored articles are a simple and economical way to reach your target audience. The article is sent to our readers’ inboxes in the week’s e-newsletter, posted on our home page for a full week, and remains on the website indefinitely.

Examples of article reviews written by Macaroni KID Erie:

Erie’s new miniature golf course offers spooky fun for kids

Children will take flight at Erie’s Flying Monkey Inflata-Park

10 Ways Families Can Enjoy The YMCA

Examples of articles provided by the sponsor:

Sign the kids up for Erie’s summer football Saturday at Millcreek Mall

Don’t miss the GoodTaste Food and Cooking Show! Erie Saturday!

Featured Guides:

Macaroni KID Erie publishes several advertising guides throughout the year which are extremely popular with our readers! They include lists and information about Erie businesses or organizations, as well as community guides sponsored by one or two local businesses.

Examples of guide list type:

The Erie 2021 Summer Camp Guide

KID Erie Macaroni Birthday Party and Special Occasions Guide

Example of a community guide with a single sponsor:

A Guide to Erie’s Murals: Let’s Go Murals Hunting!

Dedicated e-blast:

An e-blast is an e-mail dedicated only to your business, organization or event. It can be sent at any date and time to our entire subscription list of over 7,000 Erie families.

Example of a dedicated e-blast:

Registration in the business directory:

Macaroni KID readers search the business directory to find local businesses their families need. Beyond that, listing your business in the Macaroni KID Erie Business Directory plays an important role in your website SEO. The more sites that link to yours, the more search engines rank your website.

Example of a business directory listing:

Calendar lists:

It’s always free to list your FREE or LOW COST family events in the KID Erie Macaroni Calendar. Events must take place in our territory of Erie or surrounding areas.

Example of a calendar list:

Let’s get started!

How can we help you achieve your goals?

Fill out the form below or email Editor Kara Murphy today so Macaroni KID Erie can reach out to you with a personalized marketing plan outlining how we can help you achieve your goal of reaching families. Erie.

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