Online business directory launched in Westborough

Businesses line South Street in downtown Westborough, including Decor Custom Interiors. (Photo/Laura Hayes)

WESTBOROUGH – The Economic Development Committee has launched Shop Westborough, an online business directory.

It aims to promote local businesses while making local shopping easier for residents and visitors.

The directory is made up of 164 listings of retail, sales and service businesses, and it allows users to search the listings by keywords, distance, industry and minority-owned business status, women or veterans.

Efforts to create the directory began in March 2021 when the city began participating in the Local Early Recovery Program through the state Department of Housing and Community Development.

The city plan was completed last September. One of the recommendations was that the city create an online business directory, which was then prioritized for implementation by staff.

Westborough subsequently received a $25,000 grant through the Regional Economic Development Agencies Grant Program administered by the 495/MetroWest Partnership.

The city then hired 3 Media Web to help design and implement the portal.

Westborough businesses can always be added to the directory by filling out a form at To access the directory, visit

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