Directory launched for businesses founded by women in the UAE

A new business directory listing businesses founded by women in the UAE has been launched to provide greater visibility for women-led businesses.

The platform, created by Female Fusion, a professional community for female entrepreneurs, makes it easy for potential clients to discover verified and legal businesses in the UAE and support their growth, the company announced on Tuesday.

“Regardless of the positive outcomes that women-owned businesses bring to the country’s economy, [they] still don’t get an equal share of contracts and business,” said Jen Blandos, Managing Director of Female Fusion.

Women-owned businesses still not getting an equal share of contracts and business

Jen Blandos, Managing Director of Female Fusion

“This verified business directory will help women-owned businesses find support among like-minded women as well as new customers to grow, scale and achieve their dreams.

“Organizations committed to supporting women-founded businesses can find a variety of service providers, such as auditors, lawyers, architects, photographers and more in the directory.”

Startups founded by women in the Middle East and North Africa raised $34.6 million in 2021, just 1.2% of the region’s total venture capital funding, according to Wamda data. . All-male founders, meanwhile, raised $2.6 billion in 526 deals, or 91.5% of the total last year, the data showed.

It will take 135.6 years to close the global gender gap if the current growth trajectory of female entrepreneurs continues, according to the Global Gender Gap Report 2021.

The UAE ranked among the five most “improved” countries for making progress on gender parity last year, according to the report.

Half of all small and medium-sized businesses in the UAE are owned by women, while 48% of female business owners are also the sole owners of their businesses, according to the Ministry of Economy.

The Female Fusion Directory will list companies where female founders have a 51% share or more, as well as companies run by women, he said. The community currently has over 20,000 members.

“Small businesses can struggle to market themselves and get noticed,” Ms Blandos said. “The Business Directory allows members to showcase their expertise on a verified platform and their potential customers know that the business they are engaging with is licensed.”

The Business Directory lists businesses in over 1,500 categories, ranging from pet services and personal coaching to legal entities and more.

It offers two types of ads – premium and basic. Female Fusion paying members are eligible for premium listing in the directory at no additional cost. For non-members, a premium subscription costs Dh158 ($43) per month or Dh1,575 per year.

The premium listing allows companies to showcase their specialties through channels such as video, social media and product photos, Female Fusion said.

The basic list is free except for an annual fee of Dh100 for verification of the commercial license.

Business owners must submit their business licenses annually to Female Fusion to initiate the verification process and confirm that they are licensed, the company said.

Updated: April 12, 2022, 3:45 p.m.

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