Denver Directory returns to empower black businesses
The Little Black Book (LBB), an annually published resource and entertainment guide, launches its return after a year-long Covid hiatus on February 24.
The free hard copy which will now also be available in digital format, Flipbook, features the stories of community leaders and business owners and lists a wide range of African American businesses, from DJ services and restaurants to coaching consultants and nonprofit organizations, all based in the Denver metro area.
During Black History Month 2019, the LBB was first unveiled as a companion to DenverBlackPages.com (DBP), an online portal that serves as a business directory, community calendar and leisure activity guide for all things Black in the city.
Both are the creation of Carla Ladd, CEO of a black woman-owned company. She developed the original DBP in 2002, after recognizing Denver’s lack of a Black-focused list of online activities and events.
“Our LBB 2022 edition aims not only to support businesses, organizations and movements, but also to energize the growth and demand for goods and services generated by Denver’s black community, post-pandemic. Over the years, we’ve seen businesses come and go, but nothing compares to businesses that have been forced to close due to the devastating consequences of COVID-19. said Carla Ladd.
Figures from the Small Business Association show that black-owned businesses have seen their business activity triple compared to other racial and ethnic groups due to the effects of the global virus.
Therefore, in such a difficult business climate, the return of LBB is seen as a welcome comeback by many organizations and viewed as a vital resource to continue to identify Black-owned businesses and help small African-American businesses grow. their marketing efforts.
“The (LBB) Book is a comprehensive tool that will help business owners market their goods, services and events to Black Denver residents and visitors. I share the Denver Black Pages mission of seeking to empower small black businesses in Colorado. said Denver Mayor Michael Hancock.
The printed LBB is available for free beginning February 24, 2022 at the Colorado Convention Center, Denver International Airport, Blair-Caldwell Library, Black American West Museum & Heritage Center, Welton Street Café, Coffee at the Point, Tea Lee’s, Rising Star Missionary Baptist Church and New Hope Baptist Church.
The LBB is also available online @ https://bit.ly/2022LBB_Flipbook.