Amex launches new small business support programs for holiday shoppers – Forbes Advisor

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As part of American Express’s ongoing efforts to support small businesses, the issuer is launching several new initiatives for its 12th Small Business Saturday, held on November 12, 2021 this year, including actions to help customers to support local businesses without having to do their shopping. in person.

“We are mobilizing consumers to help deliver a strong holiday season for small businesses in communities across the country. It’s so important to support our favorite small businesses not just on Small Business Saturdays, but throughout the holiday season and throughout the year, ”said Elizabeth Rutledge, Director of Marketing at American Express, in a statement.

According to the American Express Shop Small Impact survey, 78% of small businesses polled say holiday sales will impact their ability to keep their doors open in 2022. But in an environment still cautious with Covid, concerns about traffic pedestrian traffic are a valid concern for those who rely on customers entering their establishments.

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Here are some of the ways that American Express aims to combat this problem:

  • Spend over $ 20 in small businesses, get $ 15 back: Qualifying American Express cardholders who enroll will receive a one-time credit of $ 15 on their statement using an enrolled eligible card to spend a minimum of $ 20 on one or more online purchases in the Shop Small® x Vacation Program. ByBlack Amex, powered by SHOWFIELDS at shopsmall.showfields.com. See conditions.
  • Google x Amex Purchasable Wallpapers: Google and American Express will unveil purchasable digital murals in New York, Los Angeles, Chicago and Boston later in November. The murals, painted by local artists, will feature more than 25 products from only local small businesses and consumers will be able to use Google Lens to purchase the murals from their phones.
  • Pop-up store and small business website: In the extension of ByBlack, a national business directory and certification program for black-owned businesses extended in partnership with US Black Chambers, Inc., AmEx launches the Buy Small x ByBlack online marketplace powered by Showfields, as well as a pop-up ByBlack Bazaar store showcasing ByBlack certified businesses in Los Angeles on December 11-12, prioritizing black-owned businesses that do not have a physical physical presence.
  • Small Business Grants: In partnership with its nonprofit partner Main Street America, Amex is launching a $ 1.65 million inclusive support grant program with the goal of providing hundreds of under-represented small businesses with financial support as well as financial support. other resources to meet their critical needs and challenges. Interested parties can apply here.

In addition to these programs, anyone can find independent retailers that accept American Express using the Small Card Shop. Buyers of holiday gifts can also benefit from a credit card that offers high rewards on their purchases.


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