WhatsApp for business: the yellow pages inspired direct commerce …


(MENAFN – BreezyScroll)

WhatsApp for Business is getting better and better than before. The Facebook-owned tech giant is piloting a new directory in Brazil that allows users to find local stores and services.

WhatsApp for Business will be better than before

WhatsApp is known as a messaging service between two people or in a group. However, the app is quickly becoming an important part of e-commerce. As of October 2020, it had registered more than 175 million global users of the app interacting with businesses on WhatsApp. This will help you find and contact local businesses, like your neighborhood coffee shop, florist, clothing store, etc. “, Tweeted Will Cathcart, the manager.

WhatsApp has been offering a standalone app for small businesses since 2018. Since then, it has added several useful features like shopping carts and product catalogs. The messaging app also offers integrated payments in India and Brazil, allowing direct payment. Moreover, the app also allows people to send money to their friends and family.

What is the New Yellow Pages Style Directory?

The new e-commerce surge has created few problems for WhatsApp as it has updated the privacy policy. The update was supposed to be WhatsApp’s ability to share data from people’s chats with Facebook and in turn other agencies. However, “like everything we do at WhatsApp, we’ve built this privately: we don’t log your location or the businesses you browse,” Cathcart assured.

The test in Sao Paulo, Brazil, allows WhatsApp users to find local services and stores through the WhatsApp directory. The characteristics of Facebook’s latest approach to supporting e-commerce. “This could be… the primary way people start a business process in WhatsApp,” Idema said. Idema is the vice president of business messaging for Facebook.

Additionally, WhatsApp does not currently serve ads like Instagram and Facebook. Idema added that Indonesia and India are good candidates to extend this new functionality. “There’s definitely a route on ads, which is Facebook’s core business model, which in the long run I think in some form or another will be part of the business model for WhatsApp,” he said. added.



Legal warning: MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility for the accuracy, content, images, videos, licenses, completeness, legality or reliability of the information contained in this article. If you have any complaints or copyright issues related to this item, please contact the supplier above.

Source link

Leave A Reply

Your email address will not be published.