MarketInk: Lorena Ruggero joins the San Diego Foundation as David Ogul succeeds her at Grossmont College

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Lorena Ruggero and David Ogul

Lorena Ruggero left Grossmont College at El Cajon after seven years as Director of College and Community Relations to join the San Diego Foundation as Director of Communications.

She will be responsible for promoting the foundation’s products, services, programs and impact on the San Diego community. She will also work with departmental teams to provide updates on Foundation initiatives and community impact programs to donors, nonprofit partners, elected officials, community members and other stakeholders.

“As a longtime San Diegan, I have always admired the San Diego Foundation and its commitment to our region. I am thrilled to join the team and our vision of just, equitable and resilient communities, ”Ruggero told The Times of San Diego.

Prior to Grossmont College, Ruggero spent 13 years in various marketing and communications roles at San Diego State University and Associate Students at San Diego State University, Inc., an auxiliary for purpose nonprofit of SDSU, and as a lecturer at the School of Journalism and Media Studies. She received a BA in Public Relations and an MA in Mass Communication and Media Studies from SDSU.

David Ogul, former editor of the Union-Tribune of San Diego from 2000-2011, succeeds Ruggero at the community college. -Cuyamaca Community College District, MiraCosta College and National University.

Ogul’s designation at Grossmont College is Acting Director of College and Community Relations. He will oversee public relations, marketing and coordination of special events at Grossmont College.

“I am thrilled to be working with such a dynamic team at Grossmont College, committed to transforming lives through learning and providing all the tools and support they need to achieve their career and education goals, the everything from an equity perspective, ”Ogul said.

In addition to UT, Ogul has reported for the Press-Enterprise in Riverside, Calif., The Times-Advocate in Escondido, and the North County Citizen. He received a BA in Journalism and Political Science from San Diego State University.

Navigationy Veteran Launches Statewide Veterans Magazine

Navy veteran with no previous publishing experience prepares to launch an 80-page, four-color glossy magazine in January that she hopes will connect with more than 165,000 female veterans who reside in California .

Melissa Washington, founder of the Women Veterans Alliance, a 400-member national organization that supports female veterans, said the magazine, called Women Veterans Magazine, will include a directory of resources for female veterans leaving the military and stories about issues affecting female veterans.

“No, I don’t have any editing experience,” Washington told The San Diego Times. “But, then again, I had no experience when I started a national organization from the ground floor. And we are still going strong today.

Melissa Washington

At 18, Washington enlisted in the Navy and served three years in active service and five years in the reserve. In the mid-1990s, she left the Navy after witnessing the burdens that come with a dual-duty family of service. Her husband remained in the Marine Corps for 21 years.

She then spent a decade working in corporate recruiting and human resources, with Nissan, Oracle, Tickets.com, Randstad and the 2002 Winter Olympics, then four years with LinkedIn in the global meetings division. and corporate corporate events.

In 2015, Washington founded the Women Veterans Alliance. Its mission includes supporting businesses owned by female veterans and partnering with other organizations that share our same mission of empowering women.

“This magazine is long overdue,” Washington said. “There are thousands of veteran women who are not using the many benefits to which they are entitled. Our advertisers are delighted to reach this target population.

Initially, the magazine’s publication schedule will be annual. Approximately 7,500 copies are slated for distribution in California to military bases, military medical facilities, college campuses and government offices. Some supermarkets, bookstores, newsstands and airports are expected to sell a limited number of issues at a retail price of $ 12.95. Subscriptions and advertising information are available online at www.womenveteransallinace.com.

The Women Veterans Alliance will be hosting their annual convention, The Unconference, October 8-10 at the Tropicana Resort in Las Vegas. For more information about the event, visit www.WomenVeteransUnconference.com.

Carrie Parker appointed Senior Vice President of Marketing at Cordial

San Diego-based Cordial, which offers a cross-channel marketing platform for retail brands, has appointed Carrie Parker as senior vice president of marketing.

Carrie Parker

Cordial said Parker would oversee the company’s marketing and communications programs, including digital strategy, branding and demand generation, with a focus on growing the business and l market expansion. With over 20 years of marketing experience, Parker previously held marketing positions with Vericast, Kantar Group and American Express.

“We are delighted to welcome Carrie to our leadership team, as we continue to execute on our vision to transform cross-channel marketing and focus on creating exceptional experiences and results for our customers,” said Jeremy Swift, co-founder and CEO of Cordial. . “Carrie is a recognized leader and rare marketing talent. Combined with our strong platform and product roadmap, we are poised to further strengthen Cordial’s reputation and recognition as the most innovative platform in the market.

“Basically, Cordial helps brands create more meaningful and personalized experiences with their customers,” Parker said. “Cordial’s platform and mission are both built on a commitment to making authentic connections, which is really special. Cordial is also at a critical inflection point in its growth, and I am excited to join this exceptional team to accelerate our momentum and introduce Cordial to many more companies and our next generation approach to cross-channel engagement. .

Cordial serves a number of leading retail brands including Revolve, 1-800-Contacts, Backcountry, and Eddie Bauer. The company also recently announced that it is becoming the first cross-channel marketing platform in the digital customer experience category available on the Amazon Web Services Marketplace.

PRSA to discuss Rady Shell public relations strategies

The San Diego-Imperial County Chapter of the Public Relations Society of America to host “The Scoop on the Shell,” a lunch-to-learn webinar on the PR and media relations strategies used for the recent Rady Shell launch. at Jacobs Park, a new concert venue in downtown San Diego, from noon to 1 p.m., Friday, October 8, via Zoom.

Speakers will include Carrie Jones, head of the communications office, and Kelsey Buller, public relations supervisor, both at the Raindrop agency in San Diego. They will discuss whether the year-round outdoor venue by the bay can become a cultural and profit-making landmark that rivals the Hollywood Bowl and the Sydney Opera House.

The state-of-the-art venue, which occupies about a third of the 10.8 acres of downtown Embarcadero Marina Park, hosts performances from the San Diego Symphony and others. Over 99% of the $ 85 million construction budget for the Rady Shell came from private funding.

The cost to attend the webinar is $ 10 for members, $ 15 for non-members. Participants will be eligible to win a draw for two tickets to an upcoming Rady Shell event.

For more information, visit www.prsasdic.org.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in The Times of San Diego.







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